HEARTICLES: Articles with Heart

So, Author Branding ...What is it? Do you think it's about how good your books are? Nope. It's about establishing yourself as an expert on the topic you write about. It's also about knowing the difference between a writer and an author. As it says on the tin, a writer writes. A writer is someone who focuses on craft, style and structure as much as the story they're creating. And they constantly push forward to hone their craft and polish the voice they're establishing. An author is those things and also a published writer. But more so, an author is someone who has a message they want to share, and they do so by writing those stories they can then share with like minded people...readers. To do that, the author must establish their brand...why they are the best person to tell this story. Before we continue, think about three topics you may read and if you can connect the author: Scaring the bejeezus out of readers. Dragons, Fantasy Realms, Warfare. 12th Century Eng

Editorial reviews are objective, third-party reviews of a book by a professional editor, columnist, critic, or other authority in the book’s genre or subject. These professionals will focus on a number of elements within the book - technical vs emotional takeaway. This includes consistency in POV, pacing and plotting, as well as use of dialogue, character development and narrative consistency. They may point out grammatical errors and other inconsistencies. Most new reviewers will usually repeat the book's blurb in the review and follow up with a star rating and a 'buy this book' recommendation. A good and experienced reviewer will tell what the book's about in their own words but will also offer a more lengthy opinion of the book, to include both positives and negatives in the story...example - "Mary's character was well-developed and I could relate to her, but John's character needed a bit more depth for me to understand him..." Editorial reviews may