Like so many others today, I've been reading Smashwords' Mark Coker's blog post about Amazon's recent reduction in the Kindle Unlimited pricing structure in India . Currently, KU is $9.99 per month for unlimited book downloads, but Amazon has lowered this to $3 in India, and has made insinuation that this pricing structure can and will filter to other Amazon sites in the future. While KU is systematically killing publishing, I have my own views on why books have been devalued and it's not all Amazon's fault. There has come a very strong trend in the industry from self-publishing authors who only price books at 99c. Some small press do this as a regular thing, but the trend has come from self-publishing. What started off as introductory sales and short-term promotions has quickly become the pricing standard if we want to 'play the game.' Worse, 99c box sets--often up to 10 books in one download--have become the norm, knocking out the above single tit...
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